What is Search? Why is Search so Important?

What is Search Engine?

In this article we will discuss about what is search and why it has so importance in digital marketing. To understand this term and its importance is very necessary for gaining expertise in Search Engine Optimization (SEO).

Man is always in search of one thing or the other. Because he wants to discover new things, find answer to a question or want to buy something and is curious about its prices and quality. This is the nature of human beings to be curious about finding answers to his questions. Elbert Einstein said in one of his famous quotes,

“I have no special talents. I am only passionately curious.”

In another quote he said,

“I am neither clever nor especially gifted. I am only very, very curious”.

Importance of Search Engine

With the passage of time when new inventions are made, everything is going to be digital. Becoming digital means that our mobile devices, laptops, personal computers and about each device is going to connect with internet and become part of data producing machines. According to a survey, every person till now has not been connected to internet. In 2014 46.8 percent of the global population accessed the internet and by 2021 this figure will reach to 53.7 percent.

This is a huge population and this is a very large number. Man is producing 10 times more data among other sources of data production. Now keeping this much data production in mind, this is very important to formulate how this data will be indexed and retrieved. Many search engines came into being for this purpose. Who with the passage of time merged or changed its name but Google is the most widely used search engine up to this writing. Our discussion will be mostly related to this search engine.

Terminology of SEO

Knowing about all the above facts, now you realized how Search Engine Optimization is important. When we talk about SEO, we discuss three things.

  • Search
  • Search Engine
  • Search Engine Optimization

Search tells you what the intention of person for searching is? The need or want of something leads to intent. Intent means the purpose of search. For example if a person is sick, he will search for doctor. Similarly if a person wants to buy a laptop he will search for laptops. So intend is different for different search.

Search engine consists of algorithms which gives results based on the intension of the searchers

Search engine optimization is a technique to present the information according to the searcher’s intention. Marketer in online digital marketing has this advantage that they know user intention in advance. In offline marketing, if someone opens a business then he will have to wait for the customers while in online marketing, the customer and their needs are known in advance.

Traffic Sources to a website

Traffic sources to any websites can be the following

  • Search
  • Direct
  • Social
  •  Referral
Traffic Sources to a website

The most important traffic is the traffic from search engine. Because these are the visitors which their needs brought to your website. Now if the contents on the website are really according to the needs of the visitors, they can easily be converted to an online purchase or some other purpose. This conversion ratio is very less from the remaining traffic sources. Because if someone log in to Facebook, the intention of this log in is not known. He might have log in to update his status, to upload a picture or to share a story or he needed to purchase a mobile.

Therefore when we analyze the traffic sources of our website, the most traffic is and should be from search engine. If a website visitors are more from search engine it will win.

This was about the importance of search engine. We discussed what role the search engine has in obtaining a cheap traffic source for a website.

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