In this article, you will learn the best five SEO tips to improve the ranking of your website. The objective of these tips is to make your website according to the Google SEO Guidelines.
Search engine optimization may be defined as the recommended practices to increase the amount and quality of traffic to a website. Besides quantity, the quality of traffic also matters to convert visitors. SEO is a never-ending process, and one will have to adapt the website according to the new recommendations of search engines. SEO algorithms change from time to time, but the overall aim of SEO is to gain a good user experience, and that is what search engines give preference to. Search engine optimization will provide you with website traffic that is free and targeted. The amount of money and energy invested in SEO is worth it.
A good SEO strategy gives an excellent user experience and better ranking. The following tips will help you get a good position in search engine result pages (SERP).
Good-quality content
Content is king is a well-known sentence in the SEO community. Good-quality content is the first thing you should consider when formulating an SEO strategy. Readers will get the wrong impression if your content is not good and full of grammatical mistakes. You should ensure that your content is free of plagiarism and of high quality. Be honest with your audience and deliver what you promise.
Keyword Stuffing
It is the practice of unnecessarily using your focus keyword. For example, your focus keyword is “SEO Tips,” and you use it again and again without making any sense in the sentence at all. This practice should be avoided, as it is disliked by both your readers and the search engine. A keyword density of 3 to 5 percent is perfect. If you have used a keyword twice in a 100-word article, your keyword density is 2 percent.
Where should the keywords be used in the article?
Proper keyword distribution is also essential. Many SEO experts recommend using the keyword in the URL, First Paragraph, alt attribute of images, in the Meta description, and alt attribute of the featured image.
Use the correct keyword
A correct keyword is also vital for targeting the right audience. For example, if you have a mobile shop and want to target an audience interested in buying a mobile phone, you don’t need to write an article about the best cars of the year. The people arriving on your site will not be your targeted audience, the ones interested in buying a mobile phone. You should, therefore, first find out all those keywords which are relevant to your business. Besides the right keywords, the search volume of a keyword is also essential. For example, you wrote an article focusing on a specific keyword, and that term was only searched three times in the whole month. Many free and paid tools give you the search volume of the keyword.
Include Internal Links
Internal links are links to resources on your website. Using internal links is considered an excellent SEO tip by many SEO experts. Including related posts at the end of your article and links to other pieces from within the posts is a good practice. It is also beneficial for converting website traffic. A link to the pricing plan page is one such example.
How many internal links should be used within an article?
It depends on the amount of content on your site. It has no limitations as far as the links are essential to your users. Google Webmaster Guidelines had once recommended 100 links, but that rule is now removed. One hundred internal links are enough links if your site is a content site. The rule of thumb is to link to the relevant pages only.
What are common linking errors?
Broken links, links to pages that no more exist on your website, and links to irrelevant pages are common linking mistakes.
Don’t Buy Links
In the past, search engines used to give importance to a website having a higher number of links to it from other websites. It is called an external link or backlink.
To get better SERP results, people started buying links. The result was a bad user experience because that, in most of the cases, was directing users to irrelevant content. Now search engine algorithms give less importance to external links. External links are useful only if they are natural.
What are natural external links?
Natural external links/backlinks are those that are relevant, and you don’t pay for them. People link to your content only because of the quality of the content.
Conclusion
In this article, I have covered the essential SEO tips to improve the ranking of your website. SEO strategies can be challenging, but the energy consumed in formulating an SEO strategy is worth it in the long run. If you are more interested in exploring your SEO knowledge further, here is a list of all SEO articles.
