How to write SEO Friendly Content?

Write SEO Friendly Content

You are in the right place if you were searching for improving SEO writing skills which will not cost a penny. We will discuss only free tools and help you develop content which will both be Search Engine Friendly and user-friendly. You should remember one thing before writing that the content must be helpful for readers. No matter how long the article you write and how efficiently you use keywords, the readers of the article will decide your ranking. Yes, Google has clearly said on different forums that it counts user experience in the ranking. And why it should not when the ultimate goal of Google is user satisfaction. You should learn the art of engaging your users. We will also discuss in brief how to achieve this.

How to write an SEO friendly post?

The following things should be followed strictly for writing SEO Friendly Posts. This will ensure your ranking in the search engines as well as engage users. You will learn SEO Friendly Content writing tips in this article which will help you rank better in Google and other search engines. I will try to provide you free tools. Therefore the beginners, who cannot afford the premium membership, can also benefit from it.

Keyword Research

It is the first thing before writing on a particular topic. Before writing any article, you should first determine how valuable your topic is. Yes, the value of a topic can be determined by finding out its search volume. Producing awesome SEO Friendly Web content with low search volume is useless. This is the same as selling the things which people don’t need at all. You should also determine the difficulty level of the keyword. It means how difficult will it be to rank for that particular keyword. Fortunately, it can also be determined by using available online tools. If you are writing for a business instead of a general blog like this, then you should also count user intension in your consideration.

User Intention

User intention can be guessed with long-tail keywords. For example, if you are writing for a laptop seller and you optimize your blog post for “buy a laptop online”, then it will be more helpful. Because it will drive targeted traffic to the site. It will be useless if you drive the traffic for just the “laptop” keyword to the site. From a short keyword like this, one cannot guess the intention of the searcher. The result of driving irrelevant traffic is increasing bounce rate which in turn decreases your ranking in Google or another search engine. If you drive the traffic for “buy a laptop online”, then these users have the intention of buying and this traffic is useful.

There are certain free tools available for keyword research. One useful tool which I have used for the keyword research of this post is keyword finder. When I typed my query “SEO Friendly Contents” in keyword finder. It told me that its difficulty is 36 out of 100 and it is possible to rank for. In this article, I have basically done optimization for SEO Contents, SEO Writing, and SEO Contents Writing. All of these search terms had good search volume and were easy to rank for. I, therefore, decided to grab all the terms in one article.

proper keyword research tool

Get idea from Search Engine

When you type your focus keyword in Google, it suggests you popular searches. Look for the search result which is most relevant to your keyword and use it in your article. My focus keyword is “SEO Friendly Contents”. When I typed it in Google Search it showed me some other popular searches in which “SEO Friendly Content Writing”, “SEO Friendly Web Content”, “SEO Friendly Website Content” and “SEO Friendly Content Writing Tips” were more similar to my focus keyword and I used them in my post. That is how to get a free idea from Google.

Write SEO Friendly Contents

 Also, type your search query in Google and hit enter. Go to the bottom of the page to see “Searches related to your search query”. When I look at them for my search query, “SEO Content Writing Tips”, “How to write SEO content for Website” and SEO Content Strategy” were similar searches against my query.

Write SEO Friendly Contents

What should be the length of the article?

The length of the article should be at least the average of the length of other articles that have already ranked in Google. There are tools that can tell you exactly what amount of text is present on a particular URL address. One such tool is SEO Rambler. The trial version of this tool can calculate the metrics of the websites that have ranked for a particular search query. When I type my search query in this tool, it gave me a length of 1465 average. Keep in mind that the length of the article is not the only metric; there are other things also which counts in page ranking. For example domain authority, page speed, backlinks and bounce rate of the page, etc. However, you got an idea of what should be the length of your article to be considered as useful by a search engine.

Length of SEO Friendly Contents

Title of the Post

This is the most important component of SEO friendly articles. Attractive articles will increase the CTR of your post. The length of the article should be under 60 characters. Anything beyond 60 characters will be truncated and will not be visible in search snippets. The focus or target keyword should be used in the title. It is recommended to use the target keyword at the beginning of the SEO title. Click here to read in detail about choosing a good title.

Description of the post

Besides the title, the description also plays a key role in increasing the click-through rate (CTR). This is a summary of the post in not less than 120 characters and not more than 160 characters. The description should be written clean and neat and it must provide the aim of the article in an effective manner. This is descriptions are shown beneath the post title in search snippets. It is not in our control that what we will provide in the description will be shown by Google. Google changes the description according to the user queries. However, if you have guessed the right query, then it will be constant for that particular query each time. The description must include the target or focus keyword.

Proper Use of Focus or Target Keyword

As told earlier, the focus keyword should be used in title and description. Besides these two spots, it should also be used in headings and the first paragraph. The use of keyword should also be distributed in the whole post i.e in the beginning, middle and last of the article. We should not over-optimize by using the target keyword unnecessarily. Usually, the keyword density should be under 3 percent. It means that our keyword should be present three times for an article of length 100. The use of heading and subheading is very liked by users and hence Google. The structure of the article should be managed with headings, subheadings, and bullets if needed.

Role of Images in SEO Friendly Content

You should also use images in your articles. Google is a general-purpose search engine that can also be used for only images search. In that case, the proper use of SEO friendly images helps drive traffic to your content. Visual representation of facts also has good feelings on users. Besides, it’s a good practice to provide the user with an image after reading a lot of text. Seeing the image, users feel relaxed after reading a lot of text. Now the question is how these images should be optimized for search engines like Google. It does not understand images but there are certain attributes related to images that help Google understand your image. The alt attribute, title, description, name, and caption are attributes associated with images. The most important is the alt attribute and then title. This is a good practice to provide the alt attribute for images when uploading it to media. If you have not provided alt attributes to the uploaded images, you should consider doing it at your first ease. If you are using a CMS like WordPress, there are Plugins available to automate the process.

Internal Links

It is a very good practice to links to the old posts which are related to the current one. This is called internal linking. Internal links are very important for healthy SEO. It helps you engage your visitors. The visitors navigate more pages if proper internal links are used, hence decreasing the bounce rate. If you are a WordPress developer, then there are plenty of Plugins available for internal linking. The premium version of Yoast SEO also suggests internal linking. When a Goggle crawler arrives on a page with internal links, it crawls the internal links also. The more relevant internal links to a post, the more is its importance for your users and Google. This linking is also called link juice.

hope you will be able now to become an effective writer for blog, a copywriter and/or a content writer. If you have any questions in your mind or any suggestion, do tell it in comments. We will be happy to help you or learn from you.

Click here to know about improving the SEO of the overall website.

Engr. Rahamd Ullah
Engr. Rahamd Ullah
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