Create a YouTube Channel
It is the age when every business requires a digital presence. YouTube Channel is also a means of presenting your business online other than having a social media page and a website. You are in the right place if you were searching for help related to creating YouTube channels either for your business or making online money. You will get a thorough understanding of creating a YouTube channel along with how to optimize it for the best search results. We will present the topic in a step by step procedure to ensure that nothing is missed. You can also follow the steps to create your YouTube channel. If you have already created a YouTube channel for your business, this article might still help you improve the channel for better SEO. You will need a Google Account for creating your business channel.
Steps to Create a YouTube Channel
- Locate the user icon on the top right corner of the YouTube screen.
- Sign-in to YouTube with your Google Account credentials.
- Click on the gear icon in the left panel to go to setting page of YouTube account
- Select “add or manage your channel”.
- Click on “create a new channel”.
- Choose “Use a business or other name” which should reflect your business or the topic you will be covering.
- Add the name of your Brand and click on Create.
About Section of the YouTube Channel
This section is very important. Here you will have to add your profile and channel description. This is the first option you will encounter after you create your channel. A complete description of the brand should be given so that the viewers can better judge what the channel is about. This section is also important from an SEO point of view. A good and attractive description will mean drawing more and targeted traffic. The profile is also very important besides the description which should also be as compact and meaningful as possible. The description and profile will keep those traffic away which is not important for your business and will bring you the targeted traffic only which can easily be converted.
Add Cover Photo to YouTube channel
When someone enters your YouTube channel, they have the first glance at your cover photo. This needs great attention to be made as eye-catching as possible but it should represent the brand of your business. If you are a graphic designer, you can make it yourself. You don’t need to worry if you cannot make it yourself as there are plenty of tools available on the internet for this purpose. You can also take the services of a graphic designer from the freelance market to get your job done. If you invest some money in it, it is worth it because it will attract visitors to subscribe to your YouTube channel. The size of the cover photo must not exceed 4 MB and its dimension should be 2560 x 1440 pixels
Grow your content
Content is king. The more content you have on your YouTube channel, the more your visitors will know about your services. If your YouTube channel is for making revenues from Google AdSense, you also need content for attracting more visitors to your channel. If your YouTube channel is about your business, then you also need to pay attention to creating content. This content may be video tutorials about your products or some training videos about the use of your products. In short, you must create content that is relevant to your subscribers. Don’t upload videos that are not related to your business, it will bore your viewers.
Upload your first YouTube video
The first video you upload to YouTube channel should be impressive and interesting enough to keep your subscribers waiting for the upcoming videos. You should also apply some video editing practices to make your video relevant and remove the unwanted things from it.
The upload option is available on YouTube when you log in to the YouTube channel.
YouTube Video SEO
When you upload videos to the YouTube channel, you are asked to enter titles, tags, and descriptions. These are very important terms from the search engine point of view. The ranking of YouTube videos depends somehow on these things. The title should be such that it covers the topic in the video. It should be reflecting the theme of the video and should be compact enough for users to understand the content of the video from the title. Tags are keywords related to the videos. These are all possible searches for which you want to present your video to users. You should also use synonyms in tags for each search term. The description of the video is a description of what you have covered in the video.
Schedule uploading of videos
When someone subscribes to your YouTube channel, they will be waiting for your next video intensively. Uploading a video and then neglecting to update your channel is a bad habit. The subscriber of your YouTube channel expects a video after some time. If you don’t have to shoot a video according to a schedule, take the time to shoot videos and then upload them with a schedule say one after a week. The subscribers will be expecting a video each week if you upload a video after a week or after a month if you upload it after a month. It is therefore important to schedule your uploading and then stay consistent with it.
Spread your videos
Just uploading videos to your YouTube channel is not enough. You also need to have a website and a social media page for your business. You will have to upload every video to your website that you upload to your YouTube channel. You should also share the video on your social media page to let your social media followers know about your video.
Engagement with your community is important
You should also keep your subscribers engaged. You should answer to their comments and queries. You should build a community around your YouTube channel either by creating a website, a Facebook page or a Facebook group. You should also ask questions and give answers to the questions your viewers ask. If you don’t have engagement with your viewers, they will leave you once and you will not be able to get them back.
Invest in YouTube ads if in budget
A time will come when you will need to reach as many people as possible. The SEO and other efforts like social media marketing will bring you some viewers but you will need more viewers. This will be the time when you will need to invest in your YouTube channel. This can be achieved by YouTube ads. YouTube ads allow you to target a special group, gender or location, etc. Your YouTube videos will be shown as ads in other YouTube videos. This time it is not free and you will have to pay for it. You should invest in your YouTube channel if your budget allows you and it gives you benefit.
This was all about how to create a YouTube channel. If you have any questions related to the topic or any suggestion, please feel comfortable to ask in the comment section.