This comprehensive guide aims to help you learn about Google AdSense, a reliable and efficient method of earning additional income from your online content. Unlike other ad networks, Google AdSense boasts a vast network of advertisements, resulting in fierce competition among advertisers for ad placement on your website. With Google AdSense, you’ll find ads suitable for various types of online content. Publishers can join the Google AdSense program for free, while advertisers pay to display ads promoting their products. We hope this guide proves immensely beneficial in your journey with Google AdSense.
Table of contents
How does Google AdSense Work?
Google AdSense is a service provided by Google that functions as an advertising network. It comprises two primary entities: publishers and advertisers, with Google acting as an intermediary and overseer between them. Through AdSense, Google displays advertisements on various websites that are registered in the AdSense Program, selecting ads based on website content and visitors. As a result, website owners can generate income from their published content. Advertisers who wish to promote their products apply for the Google Ads program, seeking to have their ads displayed. Google then showcases these products on different websites, charging the advertiser (product owner) accordingly. Of the generated revenue, 68 percent is awarded to website owners, while Google retains 32 percent. The revenue a website generates depends on its niche, as advertisers within that specific niche allocate more funds toward their ad campaigns.
- The owner of the website applies to the Google AdSense program.
- Google looks for the eligibility of that website of Google AdSense.
- If the website qualifies, the owner of the website places a code (provided by Google) on his website and identifies spaces where he wants the ads to be shown.
- Advertisers bid on the website spaces to show their ads. This is a real-time auction. Ads start appearing when the website gets a bid.
- All the billing process is handled by Google to ensure smooth operation.
The owner of the website can block some of the ads which he does not like butt has no control over which ads to be shown among the allowed ads. This is done by real-time auction and is decided by Google to ensure that the highest-paying ads appear on the website.
Features of Google AdSense
- A free and simple way of monetization
- The ads will be targeted according to the visitors’ taste of your website.
- You have full control of customization and control of the ads
- You can use automatic targeting to show ads that are relevant to your audience
- Google AdSense has a variety of ad sizes and formats.
- You can easily block the ads which you don’t like.
- There are a lot of online learning materials from Google to help you better understand and operate your account.
- You will get a complete report of your earning and your user’s interaction with your ads.
- You can very easily link Google Analytics with Google AdSense.
- Google ads are responsive and adapt to each type of screen resolution.
How to Sign Up for Google AdSense?
Google AdSense Sign Up process is easy and self-explanatory. You will have to fill out a form in a wizard manner. However, we will also give you a step-by-step process with diagrams in order to make it a complete guide for AdSense. To sign up for Google AdSense, you will need a valid Gmail address. Before sign-up, you should also learn how to make your website eligible for AdSense Program.
- You will see the following screen, Click on “Get started”.
- Enter the URL of your website and email address. Tick in the “Yes” checkbox if you want to receive emails from Google regarding useful and helpful materials. Click on Save and Continue.
- Sign in to your Google Account
- Select your location and country
- Accept the Google AdSense terms and conditions and click on “Create Account”.
How to Activate AdSense Account?
When you complete the sign-up process for Google AdSense, the next step is to activate your account. To activate the AdSense account, follow the steps given below.
Copy the code snippet from Google AdSense.
Paste the code in the head section of your page’s HTML. If you are using WordPress CMS, there are many Plugins available for ad management. Those Plugins will help you insert the code snippet in the right place. But if you don’t want to use a Plugin, insert it before the </head> in themes header.php via either themes editor or Cpanel.
Look at the following example of inserting code via the WordPress dashboard.
The following diagram shows how to insert the AdSense Code via Cpanel.
Make a tick mark in the “Show ads as soon as the account is activated” checkbox.
Click on Done.
How to add a Payment Address in Google AdSense?
In order to add your payment method, you will have to fill out a form with input values regarding your name, address, and account type, etc. The following fields need to be filled.
Account Type: If you want a company account then you will have to select a company instead of an individual. An individual account is for those who don’t want to create a business account. Choose an individual if you don’t have a real business because you must provide documentary proof later.
Name: Enter your exact name as per your government-issued documents like CNIC, Passport, or driving license. For business accounts, enter the name of the business. It should be the exact name by which it is registered with the government.
Address: Enter your postal address here. It should be exactly the same as on your government-issued identity documents.
Phone Number: You will have to enter the phone number which is for your personal use and have access to it. If you have already verified your phone number while creating a Google account, it will be listed here.
Important Note: The name, address, or any other credentials must be the same in all the documents that you provide to the AdSense account. Some people give one address in their AdSense Account, another different address is on their CNIC, and yet another different address in their bank account info. It is, therefore, necessary to keep all the things the same.
How to set up ads in Google AdSense?
To set up ads, you will have to choose between the auto ads and ad units. Auto ads are placed by Google according to its machine learning, and artificial intelligence so they are most recommended especially for new users. Instead, other ads are set by users. Users will have to select the type of ads, their sizes, and also spaces on the website where ads are to be shown.
Setup Auto Ads
To set up auto ads, you will first have to choose the ad formats you will be displaying on your site. You can select any number of auto ads formats. These formats include In-feed ads, matched content, in-article ads, anchor ads, and vignette ads. Simply check the type of ad you want to select for your website. Click on save after selecting your desired ad types. Now click on “Setup Auto Ads” to view the code snippet. Place this code snippet in the head section of your page’s HTML.
Set up Auto Ads for AMP
You can also create auto ads for the AMP version of your website. These auto ads give a good experience on AMP pages and load faster. As for auto ads, you don’t need to worry about the positions of the ads. Google will automatically keep your ads in the best positions to ensure maximum revenue for you.
To set up auto ads for AMP, you will have to follow the three steps given below.
- Turn on display ad formats.
- Copy and paste the given script in the head section of AMP HTML.
- Paste the code in the body of the AMP HTML.
So you will have to paste two scripts in your AMP HTML after enabling auto ads for AMP. One script will be in the head section and the other in the body section.
Create Ad Units
You will have to create ad units if you don’t opt for auto ads. To create an ad unit, follow the following steps.
- Click on ad units
- Select the ad type. Here you will find display ads, in-feed ads, in-article ads, matched content, and link ads. Display ads are the recommended ones for better revenue.
- Select the layout. You have three options here (square, horizontal and vertical).
- Give a name to your ad unit.
- Click on Create
- You will get two versions of the code. One is regular HTML and the other is the AMP version.
- Copy the code snippet and insert it in the position where you want the ads to be displayed on your site.
This was a guide to Google AdSense for beginners. I hope you understood the topic well. If you have any questions, please ask them in the comment section. I will try my best to give you the best answer. I feel happy to help someone.